Innovation Women Speaker Marketing Club Part 1

Speaker Marketing Club Part 1 – August 2026

$800.00

Market Yourself as a Public Speaker

Ready to take your speaking career to the next level? Join Speaker Marketing Club from Innovation Women. This comprehensive learning program features expert instructors, downloadable resources and facilitated co-working to equip you with the tools, strategies and insights to create a professional speaker marketing program and teach you how to use speaking as marketing.

For speakers just getting started with marketing, Part 1 is focused on building a solid foundation. From messaging and social media to your Big Idea and sharing your story, we are here to set you up for success. This listing is for Part 1.

In Part 2, we build on your marketing foundation, giving you the tools you need to create an advanced speaker marketing program. You must have participated in Part 1, or pass a pre-approval questionnaire, to sign up for Part 2.

You must be a current Innovation Women member to participate in Speaker Marketing Club.

Full Course Description Below

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Description

Learn the Essential Components of Speaker Marketing

Our comprehensive curriculum covers every aspect of speaker marketing you need to make a genuine business out of your speaking career.

Speaker Marketing Club - Part 1 Intro to Marketing, Sales and Speaker Business Models: The basics of marketing, sales and business models Understanding Your Big Idea: The thing that sets you apart from other speakers Creating Your Messaging: The words that get you seen (comms plan, pitch, bio, keywords and topics) Building your Speaker Brand: The look and feel of your messaging and collateral Telling Your Story: Delivering your story and a deck that amplifies your message Setting Up Your Website: Website basics, landing pages, lead magnets and keywords Automating Your Social Media: The right tools and programs to create consistency (without looking like a bot) Putting It All Together to Get Booked: Selling from the stage, collecting leads and determining your pricing

How Speaker Marketing Club Works

Speaker Marketing Club is an eight-week intensive training program with two meetings per week. On Day 1, we review the lesson and subject for the week. On Day 2, we reconvene to dig deeper, using custom-built worksheets, templates, workbooks and tools to guide your journey. At the end of 8 weeks, you will be equipped with all the fundamental skills required to create and manage your speaker brand across all the most important marketing channels.

Class

  • Weekly lessons: Learn from industry experts.
  • Discussions: Collaborate and discuss with peers. Share insights and get feedback. 
  • Exclusive materials: Worksheets, templates and more

Workshop

  • 60-minute facilitated co-working session: Make meaningful progress toward marketing goals.

Program

  • Submit questions in advance: Submit them ahead of time or ask questions during lessons or workshops.
  • Access resources anytime: Gain access to a wealth of downloadable tools and resources to support your learning journey.
  • 24/7 learning environment: Join the conversation in a VIP area of Innovation Women’s online community just for Speaker Marketing Club members.

Pricing

Speaker Marketing Club Part 1

$800

What do you get? All the marketing resources you need to turn your public speaking into a business or support your existing business with public speaking.

  • 8-week program
  • Choice between attending weekly, or on-demand after class
  • 8 key topics with interactive workshops
  • Message board and facilitated group discussions
  • Downloadable resources – templates, worksheets and more
  • Live instructors

Who are we?

Your primary instructor, Bobbie Carlton, is Innovation Women’s CEO and founder. She is also the founder of Carlton PR & Marketing, an independent agency specializing in content creation, digital marketing and media relations. Carlton PR & Marketing is a full-service marketing agency with long-term relationships throughout New England and beyond. In addition to more than 40 years of marketing expertise, Bobbie speaks, coaches speakers and runs events. She also owns our sister companies Lioness Magazine, My Speaker Leads and Mass Innovation Nights. 

For Speaker Marketing Club by Innovation Women, we bring together the resources and expert marketing knowledge from across all five companies to help you grow your speaking business or career. 

Get to know more about us on the CPRM Team page.

 

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